Smart Closet is an innovative event where C.L.A.S.S. and Equipe International, together with their partners, come together through the InsideOut by C.L.A.S.S. approach to showcase a Smart Wardrobe – beautiful, innovative, and responsible – complete with a new language of values.  A language of values that contemporary consumers can draw from in their everyday lives, discovering the journey of each product, and which is on display: values of aesthetics and inner meaning shown in full transparency.

Fashion that identifies itself solely with aesthetics is no longer in step with the times — and, above all, it no longer represents what today’s consumers expect.

The identity of contemporary fashion is evolving, and to stay relevant it must reflect a four-dimensional approach built on concepts of responsibility — of companies, people, and products — adding them to style and innovation, and completed by next-generation communication.

Aesthetics, performance, look & touch are fundamental features of a fashion product. Yet, such a product gains real meaning and value when these external factors are paired with inner values — invisible yet tangible — that embody and communicate its journey.