What's InsideOut (and Why)
InsideOut Value System by C.L.A.S.S. The Right Choice For A Smarter Wardrobe
Because Trust Is the New Luxury
The essence of the new-generation wardrobe
InsideOut was created to uncover and share ALL the verifiable values behind a new-generation wardrobe.
“All” means that near the outside values — such as aesthetics, performance, and look & feel — we must also reveal and add the inside, invisible, yet measurable values: ethics, transparency, traceability, social commitment, environmental care and much more.
InsideOut gives voice to what usually remains hidden, revealing the journey and the set of choices that shape the true identity and value of companies, brands and products — in balance between style, innovation and responsibility, between measurable inside and outside values.
The Decalogue of Values
Values that already exist — but gain power when acknowledged and turned into conscious everyday choices
- Ethics
- Social Initiatives
- Transparency & Traceability
- Environment
- Health
- Circular Economy Initiatives
- Design
- Ingredients
- Product Making
- Dyeing & Finishings
A New Generation of Communication
After defining the decalogue of values, it was essential to choose a language capable of communicating it effectively. Thanks to the work of artist Gianluca Cannizzo, these values have taken shape and come to life through a series of illustrated icons that go beyond verbal definition and enter the realm of immediate perception.
Why a Campaign? And Why Now?
In a landscape crowded by confusion and lack of transparency, where reliable and clear information about fashion, sustainability, companies, production processes and true quality is hard to find, we feel an urgent need for a campaign centered on values — especially those that are intangible, invisible and measurable.
We shouldn’t talk about “sustainability” in generic terms; it is crucial to highlight the invisible yet concrete and measurable elements that give real value to a brand, company and product. Only by doing so can we build a new-generation wardrobe — one that is conscious, meaningful and truly authentic.
The Wardrobe According to C.L.A.S.S.
For C.L.A.S.S., the wardrobe is much more than clothes and accessories: it’s the sum of everything we use to take care of ourselves on a daily basis.
Garments, beauty products, fragrances, personal care, home and wellness essentials — every choice tells a story about who we are.
We shouldn’t talk about “sustainability” in generic terms; it is crucial to highlight the invisible yet concrete and measurable elements that give real value to a brand, company and product. Only by doing so can we build a new-generation wardrobe — one that is conscious, meaningful and truly authentic.