Join our virtual program of talks sharing ideas, knowledge, stories and innovations able to ‘shake up’ the fashion system with a responsible attitude. Have you missed the previous Smart Voices? Watch them here!

SMART VOICES is the virtual programme of talks sharing ideas, knowledge, stories and innovations able to ‘shake up’ the fashion system with a responsible attitude.

C.L.A.S.S., the eco-platform striving to bring forward new sustainable values in the fashion and textile business, goes live with SMART VOICES, a virtual programme of talks bringing together innovators, game changers, thinkers, artists, institutional bodies, companies and athletes.

SMART VOICES talks to designers, students and professionals but also to all people supporting sustainable and ethical values.

Journey from fibre to wardrobe with circular approaches



“an economic system that reduces waste keeping products and materials at maximum values during their all life following Cradle to Cradle cycles”Moderated by Giusy Bettoni, CEO & Founder of C.L.A.S.S., the conversation involved:

  • Hiroaki Shinohe, Chief Marketing Officer AKSE, ROICA™ by Asahi Kasei
  • Carolina Sister Cohn, Global Segment Market Manager, Textiles Eastman Naia™
  • Francesca Fincati, Sales Manager Imbotex
  • Barbara Guarducci, co-founder Mending for Good

Imaging Sustainable Award: Announcing the Winner!


The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Process for Progress: Unlocking the potential of seamless technology to create a Smart wardrobe!


Together with Patrick Silva Szatkowski, Marketing Department at Santoni Spa, Asi Efros, Editor at Lingerie Briefs Magazine / Material Briefs Column, Carlos Soares, Certifications and Sustainability Processes Responsible at Impetus and Eva de Laat and Carola Leegwater, Co-Founders at Studio Eva x Carola , our CEO & Founder Giusy Bettoni discussed the new frontiers of seamless technology and its applications in fashion.

C.L.A.S.S. ICON: Award e Manifesto per una moda responsabile.


Cosa significa essere un “game changer” nella moda green?Quali sono i falsi miti dell’eco-fashion e quali le linee guida per innovare salvaguardando il pianeta? E come raccontare quello che c’è dietro a una collezione di moda sostenibile?

Ne hanno discusso Giusy Bettoni, CEO e fondatrice di C.L.A.S.S. con lo stilista Gilberto Calzolari, e Federico Poletti Direttore Marketing e Comunicazione di WHITE SHOW.

Ambition and strategyare the fuel of smart choices


Sustainable fashion wasn’t built in a day. C.L.A.S.S. dialogued with Rossella Ravagli on master-planning the roadmap to responsibility in fashion.

Giusy Bettoni, CEO and Founder of C.L.A.S.S. ecohub, talked with Rossella Ravagli, former Head of Corporate Responsibility at Gucci, about the tasks and challenges of building up a sustainable strategy in fashion.

C.L.A.S.S. SMART VOICES 2020 best moments

#SmartVoices​ is C.L.A.S.S.’ virtual programme of open talks with global leaders and innovators sharing ideas, knowledge, stories and innovations able to ‘shake up’ the fashion system with a responsible attitude.

Fashion’s 4th dimension: The Power of sharing responsible innovation

“Truly sustainable fashion must be four-dimensional. It must integrate design and innovation with sustainability, but also be able to share such value to the public at large.” Says Giusy Bettoni, CEO and founder of C.L.A.S.S. ecohub, the platform empowering responsible fashion and textile business. “For the Fashion’s 4th dimension virtual talk we invited visionary setting new rules and raising the bar in both responsibility and communication.”

Let’s boost sustainability one leg at a time


An insightful session about how the hosiery market chooses responsible innovation as a competitive advantage aligned with design.

The session was moderated by Giusy Bettoni, with the contribution of 4 special guest that will be able to paint a complete picture about this topic:

  •  Anne Marie Commandeur, Stijlinstituut Amsterdam Owner and director,
  • Alessandra Mengoli, Partner at SITA Ricerca
  • Michelle Cain Brand & Marketing Manager SARAH BORGHI,
  • Andreas Röhrich WOLFORD


Design for circular solutions
“Nulla si crea, nulla si distrugge, tutto si trasforma” ha detto Antoine De Lavoisier, il padre della Chimica Moderna. Dopo due secoli, sulla scia delle emergenze di pandemia e cambiamento climatico, questa famosa citazione è più che mai vera. Abbiamo però uno strumento importante: la circolarità. Tale modello virtuoso applica le leggi della fisica all’etica, all’economia e al design. Nel design come nel fashion business più attori stanno giocando un ruolo fondamentale nel promuovere modelli circolari.”

Let’s Get the Virtuous Circle Rolling


Tuesday 14, July 2020 at 5.30 pm

Nothing is created, nothing is destroyed, everything is transformed” said Antoine De Lavoisier, the father of Modern Chemistry. After two centuries, in the wake of the the pandemic and climate change emergencies, this famous quote is true more than ever. We do have an important tool though: circularity. Such virtuous model applies the laws of physics to ethics, economics and design.

In the fashion business multiple actors are playing a fundamental role in boosting circular models. Join our virtual talk LET’S GET THE VIRTUOUS CIRCLE ROLLING giving voice to platforms, designers, brands and stock specialists, each one sharing his unique perspective and contribution to circular economy!

Phygital textiles


Tuesday 7, July 2020 at 11am

Fabio Sottocornola from Corriere della Sera talks with Giusy Bettoni, founder of C.L.A.S.S., Silvia Valeria Rinaldi, Chief Magic Officier Sense – Immaterial Reality and Guido Gioioso, general manager and co-founder of WeArt S.r.l..



Thursday 14, May 2020 at 5pm

Giusy Bettoni talks with Marina Savarese co-founder of #SFashionNet sustainable platform with Guya Manzoni – @sfashion_net supports the new generation of independent designers and brands. #StayTuned .

Kralova Studio


Tuesday 05/05/2020, h. 6.30 pm

C.L.A.S.S. Eco Hub material manager Luca Olivini dialogued with the designer and researcher Zuzana Kralova, sharing the path of C.L.A.S.S. with focus on how to support small businesses/designers.

Fashion 4 Development


Wednesday 29, h. 5.00 pm

Giusy Bettoni dialogued with Evie Evangelou, founder and president of Fashion 4 Development, and with Jeanine Ballone, head of F4D Solutions. Fashion 4 Development is the United Nations-related entity offering a full supply chain of solutions to those who want to create positive and meaningful change. On the occasion F4D and C.L.A.S.. shared a new initiative linked to production systems which will be fully unveiled in NYC on September 23.

Arcadia Earth


Friday 24 h. 6.00. pm

Giusy Bettoni dialogued with artist and designer Valentino Vettori about digital sustainability. Vettori has inaugurated the pop-up augmented Arcadia Earth Museum in New York (@arcadiaearth).

Stefania Ricci Museo Salvatore Ferragamo


Friday 24/04/2020 h. 4.30 pm

Giusy Bettoni talked with Stefania Ricci, director of the Museo Salvatore Ferragamo in Florence about blending art, fashion and technology to build up sustainable culture.

Scott Racing Team

Thursday 23, h. 5.00 pm

Luca Olivini interviewed the athlete Pietro Sarai of the Scott Racing Team who has teamed up with important textile companies and yarns manufacturers to develop the first sustainable hyper-performing bikers’ uniforms.

VIC – Very Important Choice


EARTHDAY – Wednesday 22, h. 5.00 pm

Luca Olivini presented some of the smartest yarns, fabrics and fashion ingredients on the market on the Instagram profile of the sustainable platform VIC – Very Important Choice: @veryimportantchoice

Future devices

EARTHDAY – Wednesday 22, h. 4.00 pm

C.L.A.S.S. Material Manager Luca Olivini unveiled FUTURE DEVICES, a brand-new family of digital tools that can empower the communication of sustainable messages. Some example? Immaterial Reality – developed by global digital agency Sense Immaterial Reality – allows to create responsive digital fabrics with the highest accuracy in weight drapery. C.L.A.S.S. is also working with WeArt, a company exploring virtual tactility.

Dio Kurazawa


Tuesday 21 h. 6.00 pm

Dio Kurazawa, founding partner of The Bear Scout global platform and production expert on the frontline of the war against Climate Change, dialogued with Giusy Bettoni starting from an alarming question: Can we allow the COVID-19 emergency to de-prioritize the Climate Change emergency?

Call to action


Tuesday 21 h. 5.00 pm, Central European Time

Giusy Bettoni, C.L.A.S.S. CEO and founder and journalist Diana de Marsanich with Simona Roveda, Editorial Director and Director of Institutional Communication LifeGate, and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies, shared their experience of a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in a hospital in city of Monza north of Milan.

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