How new circular business models can contribute to evolve our everyday life towards more responsible scenarios? C.L.A.S.S. ecohub dialogues with the Ellen MacArthur Foundation, Wolford, Mending for Good, Krill Design, My Foody and Babaco Market for its new #SmartVoice’ – the platform’s virtual talks with sustainability game changers – titled “DESIGN FOR CIRCULAR SOLUTIONS”

C.L.A.S.S. ecohub, the international platform empowering professionals with responsible tools, materials and services to grow more competitive and sustainable, is organizing a panel that involves visionary innovators in the circular economy panorama who will share valuable case histories, out-of-the-box approaches and their ongoing projects. The event – under the patronage of the Municipality of Milan – is scheduled at 17.00 CEST on September 28, the first day of Milano Design City, the citywide festival celebrating innovation, style and creativity through design-thinking.

The panel will present challenges and opportunities of creating new circular economy-driven business models across multiple disciplines. Giusy Bettoni, CEO and founder of C.L.A.S.S., moderates Chiara Catgiu, Senior Analyst Make Fashion Circular at Ellen MacArthur Foundation, Clara Mattioli, Head of Global Communication at Wolford, Barbara Guarducci, creative director of Mending for Good, Giulia Giglio, Innovation Manager at Krill Design and Francesco Giberti, founder and CEO of MyFoody and Babaco Market.

• The Ellen McArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers around the world. The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications. During the talk, the foundation will share its vision and ongoing projects in the Make Fashion Circular initiative.
• Mending for Good – What if circularity could preserve the environment while also fighting social injustice? Mending for Good repurposes excess stock and premium waste from the fashion and design business to re-craft new garments and objects by employing highly skilled makers and artisans with marginalized backgrounds. Created by Barbara Guarducci and Saskia Terzani, the project is a C.L.A.S.S. partner, featured on the platform’s circular-driven section #BackInTheLoop.
• Krill Design is a Milan-based studio with more than an eye on circularity. The designers and innovators of the company have created a responsible process that transforms food waste such as coffee grains in a special polymer that can be useful to produce with 3D-printing new pieces of furniture of Eco-design.