In a groundbreaking development for the textile industry, C.L.A.S.S., an advocate for sustainable innovation, proudly highlights the achievements of its partner, ERCA Textile Chemical Solutions, with their latest innovation, REVE…
On June 29, 2013, Giusy Bettoni will keep a 4 hours lesson at IED Firenze, talking about “Marketing and communication of a sustainable textile product: green brand, identity, authenticity, territoriality”.
The lesson aims to highlight the aspects related to the role of marketing and communication in the promotion and sale of so-called “green” production, and the role that can have the application of tools for the transparency to the consumer. To avoid, for example, the phenomenon of “greenwashing“.
Milano – Italy
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C.L.A.S.S. initiatives are fully aligned with the
United Nations’17 Sustainable Development Goals,
especially with:
SEGUI C.L.A.S.S. SU
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