Being leaders and pioneers in sustainability, at Première Vision ROICA™ unveils the next level of responsible innovation

February 11-13, Parc des Expositions – Paris Nord Ville Pinte, France

So far ROICA™, the first sustainable premium stretch fibre, has become a success from the market to the end consumer’s wardrobe. At Première Vision the company by Asahi Kasei will be at the Smart Creation Area, epicentre of sustainability. On show premium collaborations, from G-Star Raw to Licia Florio’s soft sports apparel and the very next level of responsible innovation.

A true pioneer cannot only be the first one of the leading one. It must commit to raise the bar”, says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany. “That’s why we’re working to evolve and empower the smart yarns of the certified ROICA Eco-Smart family with additional performances.”

• The new Global Recycled Standard – GRS – certified ROICA™ EF: the fibre is made with 58% of pre-consumer recycled content and innovates with excellent dyeability. The GRS certification provides its sustainable mission with a certification by the influential Textile Exchange, one of the most known and recognized global organizations in the market.

• The Cradle to Cradle-certified Material Health Gold Level ROICA™ V550 yarn allows excellent and durable printability with relevant circular economy advantages. It also breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification.

“The next level of innovation is to inject new features. The ‘augmented’ ROICA Eco-Smart family has become synonymous of transformation: from standard to speciality, from basic to special, from ordinary to clever, from standard to smart and beyond”.
Such goals and unmatched properties have been achieved thanks to relevant investing into research and development to create high-tech engineered yarns able to meet the ever changing and fast developing business.

As pioneer in sustainability we’re the first to reach end consumers thanks to collaborations with leading fashion houses and brands. In Paris ROICA™ will show G-Star’s “Most Sustainable Jeans: the Cradle to Cradle CertifiedTM Gold denim fabric, whose chemistry presents zero risk for people and planet”. The collection features a 2% of premium degradable stretch fibre ROICA™ V550.

On show a unique women’s soft sports outfit created by the Milano based label Licia Florio, born in 2010 by Licia Florio and Francio Ferrari. Licia Florio exemplifies a way to live both easy and honest; focusing on positive messages, quality materials, functional design. Licia and Francio are firm believers in conveying an appreciation for the making process, advocating for sustainable and local manufacturing. All products are made in Italy. This outfit is created with M.I.T.I. materials that mix ROICA™ EF with recycled polyamide.

Licia Florio outfit made with M.I.T.I. materials containing ROICA™ EF

Here’s the premium partners which added responsibility to their collection thanks to ROICA Eco-Smart™ family yarns.
Candiani Denim (IT), Dresdner GmbH & Co. (DE), Eusebio S.p.A. (IT), Iluna Group (IT), Indesmalla (SP), Innova fabrics (IT), Inplet Pletiva (SI), Inter Jersey Milano (IT), Lanificio Europa S.A.S. (IT), Lauma Fabrics L/E Textile GmbH (DE), Jackytex (IT), Maglificio Alto Milanese (IT), Maglificio Ripa S.p.A. (IT), MG2 Creation (FR), M.I.T.I. S.p.A. (IT), Payen (FR), Penn Italia, Penn Textile Solutions Penn Italia (DE/IT), Piave Maitex S.R.L. (IT), Reda (IT), Sofileta (FR), Sportswear Argentona S.A. (SP), Sitip S.p.A. (IT), Taubert Textil (DE), Tessitura Colombo Antonio s.r.l. (IT) and TINTEX Textiles S.a. (PT).

Discover ROICA Eco-Smart™ family; the unique premium stretch fibre committed to making a better world. At Première Vision ROICA™ highlights how a fiber’s cutting edge feature can become a propeller for responsible innovation.

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