This year’s Textile Exchange’s Sustainability Conference will be held in Milan later this month. The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. United by Action: Accelerating Sustainability in Textiles and Fashion is the The theme 2018 conference theme.

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As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will support this year’s theme. At the core of C.L.A.S.S.’ success is our ability to work with fashion companies to help them develop strategies that integrate a new generation of smart values throughout the supply chain.

C.L.A.S.S. space at Textile Exchange’s Sustainability Conference

The C.L.A.S.S. team will also be available during Textile Exchange’s Sustainability Conference. We will demonstrate the embedded values of a fantastic range of smart material innovations backed by sustainable credentials from C.L.A.S.S.’ Material Hub.

Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space inside the conference venue. We will engage attendees in an open discussion on fashion business strategies importance as we highlight a wide-range of responsible materials.  The experience in the space will reflect a New York event created for C.L.A.S.S. by Ginger Design. The path will start with the vision of a film by Cristina Picchi. It represents harmony between the various phases of the textile process and the cycles of natural elements. After that, visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt. The atmosphere suggested by the artist work, inspires creativity and explores the limitless possibilities using innovative smart materials.

Art installation by Cécile Feilchenfeldt made with C.L.A.S.S. partner’materials

Art installation by Cécile Feilchenfeldt made with C.L.A.S.S. partner’materials

Discover smart materials speaking to circular economy

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy. Don’t miss the opportunity to discover Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles. All of them use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process. This is definitely an important step toward responsible future fashion systems. 

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just returned from Première Vision in Paris, Bettoni is also the Sustainability Consultant for Smart Creation. Thanks to this, she recognizes that for her company is important to have a strong international presence. This, in order to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. Furthermore, a new division, C.L.A.S.S. Education, which Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Therefore, Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America. Encouraging attendees to infuse a new way of design thinking and move from a linear to a circular business model.

Breaking news!

November will also kick-off the next World C.L.A.S.S. Tour. Starting in Milan, it will continue in the US and through the end of the year returning to Europe.  An opportunity for the team to meet with brands, retailers, designers and start-ups.  We will introduce them to new marketing and communication tools. Our aim is to help them take the next steps toward a new generation of responsible brand values.