Asahi Kasei presents the new ROICA™ Premium Stretch Fiber campaign celebrating its new and unique market development position and identity in its new range of contemporary product that combines stretch, performance and comfort. The new ROICA™ smart yarns have taken stretch to a new level, a new identity designed through smart science for real fashion and functional solutions for the modern age. ROICA™ is a revolutionary secret stretch ingredient inside for everything in the Modern Wardrobe.
Enjoy how ROICA™ can transform the way your clothes work…..
– From Basic to Special.
– From Ordinary to Clever
– From Standard to Smart
ROICA™ in The Modern Wardrobe introduces your own personal style bank for your favourite pieces from essential to special selections, balancing comfort and fit with shape, control and ease everyday for intimate wear, tailoring, sensual jersey separates and casual ‘athleisure’ wear, as well as essential hosiery and the needs in performance sportswear.

ROICA™ for fashion
Katariina dress is from Marimekko Spring/summer 2017 RTW collection. The material is 95 % viscose 5 % ROICA™ Colour Perfect and created by Eusebio. The print on the dress has been designed by a Finnish designer Pentti Rinta.

WOLFORD & ROICA™: WOLFORD and ROICA™, are growing their smart working partnership with their latest hightech hosiery and lingerie prototype with more responsible contemporary values, at Avantex in Paris, February 6-9. This innovation has been designed with a mix of the eco-based materials. A Modal cellulosic plus the Infinito® biopolymer, now combined with a special ROICA™ smart stretch* yarn which, at its end-of-life, degrades without releasing any harmful substances as certified by Hohenstein Environmental Compatibility Certificate. This prototype program has been independently assessed, accredited and verified as fully safe in a Material Health Assessment by the, EPEA in Switzerland, for ‘Cradle to Cradle™’ certification.
*= Hohenstein Environmental Compatibility Certificate #15.8.9.0037
ROICA™ fabric partners include
– EUSEBIO SPA: with more than 95% of the collection using ROICA™ Eusebio launches ACE – Active Clothing by EUSEBIO, a line of almost 40 items presented in different colors for the fast-growing athleisure category .This range of natural technical fabrics include double fabrics, sweatshirts and laminations, all with a calibrated stretch component including the ROICA™ Colour
Perfect format for deep, flawless, solid colors. Other ranges use ROICA™ Resistance for functional fabrics that can withstand different temperatures avoiding any discoloring.
– MAGLIFICIO RIPA: ESSENZA, range shown in a new ‘art’ format and explain their selection of evergreen fabrics, that will become the new cult products for the next five years. “Timeless Authenticity in Textile Creativity”: is the book by artist Paola Lenski, a colourist whose work has inspired the Maglificio Ripa smart use of ROICA™ Colour Perfect and ROICA™ Eco Smart to transform this timeless, touching and extremely stylish fabric range.

BOOS TEXTILE ELASTICS, BRUGNOLI, DRESDNER SPITZEN, FUKUI WARP KNITTING, ILUNA GROUP, INDESMALLA, INPLET PLETIVA DOO, LAUMA FABRICS–ELASTIC, JACKYTEX, MG2, PENN TEXTILE SOLUTIONS, PIAVE MAITEX, SITIP, TAUBERT, TESSITURA COLOMBO ANTONIO, TVB.