C.L.A.S.S. eco-fashion partners SS 2011 Collections

Creativity, innovation, sustainability. C.L.A.S.S. is an international organization operating in the fashion and design sectors, known for the true eco-sustainable soul of the brands it represents. It is a global network
promoting products with a strong innovative and technological spirit, where responsibility and respect for the
environment blend with the elegance and charm of modern living. In particular, the portfolio of the fashion
brands supported by C.L.A.S.S. consists of unique, eco-aware collections of clothes and accessories created
with natural and organic, recycled or innovative and renewable materials following an aesthetic code which
transforms the green vision into a synonym of glamour and an authentic lifestyle.

CAIRA DESIGN / www.cairadesign.com
Caira Design collection, belonging to the Repurposed and Recycled category, is designed
by Francesca Caira, fashion stylist who transforms old clothes and fabrics into new
creations. Details, fabrics and vintage shapes are re-designed following couture procedures
which characterize the exclusive Unique line, consisting of only unique items. A man’s jacket
becomes a skirt, a shirt becomes a top, a waistcoat becomes a kimono-jacket. Light and
natural colours combine with intense and deep hues which enhance the perfect balance
between purity and sophistication. Comfortable and functional shapes inspired by Oriental
values gain movement through folds, drapes and asymmetries which endow the summer
collection with an overall feeling of fluidity and lightness.

G.O.D.D.
/ www.godd-design.com
The G.O.D.D. (Garden of Denim Design) collection, in the Naturals & Organics category,
is born from the eco-chic idea of the Design Factory team, fashion design studio based in
Istanbul. A line consisting of both vintage inspired creations and exclusive interpretations of
denim which blend contemporary comfort with a highly fashion-oriented style. Tops, vests
and t-shirt dresses are characterized by graphic prints, worn-out effects and sensual cuts
created with the addition of recycled material such as seatbelts. Denim is the absolute
protagonist and it is exalted by washing and innovative treatments, which give a worn-out,
rubbed and vintage aspect to multi-fit trousers, balloon dresses and shirts lined with ruches
and flounces on the front and sleeves.

JUSTE UN SAC
/ www.justeunsac.com
The Juste un Sac collection, in the Naturals & Organics/Innovative Renewables category,
expresses all the elegance and appeal of organic fibres such as cotton, linen, bamboo,
hemp and vegetable tanned leather shaped into a bag. It creates true accessories
characterized by a versatile, ultra-contemporary and timeless style. A series of refined and
functional models, for both day and evening show true Italian craftsmanship and range from
rigid and shaped silhouettes to soft and unstructured volumes. An inside/out quality
consisting of precious details, exclusive finishing, natural and sophisticated hues, such as
the mainstay bag Urania, crafted by using a weaved bio-texture with a hay-like effect and a
leather handle.

MORI-MONDO / www.mori-mondo.com
The Mori-Mondo collection, Repurposed and Recycled category, reuses and recycles old
garments giving them a second life through a unique restyling. The creations are tailored
(also upon request) according to the fabric and the colours of the recycled garments.
Blazers, shirts, waist coats, tracksuits, shorts and t-shirts reveal their two-fold soul through
creative and fancy styles inspired by contemporary taste and high quality handmade
items. It’s a new fashion process called “Fabric Surgery”, because fabrics are literally
‘operated’ by adding original decorations, transformed with sartorial cuts, tanned and
enriched with random prints which range from urban spirit to a vintage touch with a casualstreet
wear confidence typical of the modern wardrobe.

RIANNE DE WITTE / www.riannedewitte.nl
Rianne de Witte from the Netherlands designed a collection belonging to the Naturals &
Organics category, characterised by the use of pure and innovative materials. By following
the “slow fashion” philosophy, she creates refined and minimal style clothes which last
beyond time and trends. The “Seascape” collection is characterized by clean lines and
shapes with close-fitting parts and soft drapes. Hyper feminine, sensual and easy to wear,
the total look studied for the next S/S 2011 proposes the timeless navy stripes, fish prints
and micro check from the Eighties, along with vibrant tones such as turquoise and purple,
and pastel shades like yellow and green.

YOSHIKI HISHINUMA / www.yoshikihishinuma.co.jp
The collection of the Japanese stylist Yoshiki Hishinuma, in the Naturals & Organics
category, has organic cotton as its main fabric: an absolutely white canvas or dyed with the
colours of flowers and plants such as Gardenias, Irises and Cherry Blossoms. Shapes are
clear and minimal; the design is conceptual, as natural as straight or wavy surfaces moved
by gatherings and very light pleats. True sensations are transformed into essential and
versatile clothes to be worn in different ways. They are not fashion uniforms but aesthetic
expressions of our moods.
They are intimate, discreet, luxurious, not only owing to the noble fabrics but also for their
durability and contemporary dynamic nature where quality and emotion load up with
memories, places and timeless atmospheres.

COSI NERO QUASI BLUE
/ www.cosineroquasiblue.com
The “capsule collection” that launched the ‘Così nero quasi blue’ line (So black it’s almost
blue), designed by Federica Martin Wedard, reflects an extremely refined and versatile
creative vision, where women’s elegance codes are based on the most exclusive contrasts.
Tradition and avant-garde, technique and evolution, purity and colour. A code expressed in the
brand’s name: in the same way that the most beautiful black can possess imperceptible blue
shades, the designer creates primary clothes, symbols of a refined and independent style
which offers the wearer an alluring aura of something unseen.
Beyond the surface, contemporary femininity is brought out by the perfect balance between
sartorial taste and design innovation, exalted by the use of organic fabrics which express the
endless potentials of sustainable materials. These fibres are treated and processed to become
light, breathable and hyper-comfortable: Biosatin, Biodenim, Bamboo linen, Shatul (a mix of
silk and hemp with a pearly effect) and Farfara (a jersey obtained from a crab shell fibre).

REGGIANI
/ www.reggianistretch.com
The collection designed by Elena Reggiani is the official debut of a unique and
exclusive project, born from Italian know-how, where sartorial craftsmanship, cuttingedge
fabrics and colours create the new codes of modern style. The revolutionary
prêt-à-porter line proposes clothes made of natural materials with a body-modelling fit
and highly elastic qualities based on the concept of elegance in movement. The
garments enhance the body’s form through a new wearability.
Dedicated to the refined and independent character of contemporary women, the
collections consist of models with timeless and pure forms decorated by small fans,
curls and sensual flounces. Besides the extraordinary body-modelling techniques and
the delicate ‘modern retro’ taste, Elena Reggiani’s creative vision chooses the colour
as the new aesthetic and stylistic guide, unveiling a palette of vibrant and
sophisticated colours.

959®
/ www.959.it
959® is an original, versatile and innovative eco-design line created by designer Paolo
Ferrari. The brand’s name stands for 1959, the year Volvo introduced seatbelts. Every
design piece signed 959® is absolutely Made in Italy and derives from the recovery and
reuse of seatbelts. The belts are washed, sanitized and divided according to their surface
type. Finally they are cut, stitched and assembled by expert craftsmen giving birth to a
unique range of objects with a distinctive, essential, timeless style. The collections
mainstays are the bags (weekenders, computer and shopping bags) and the exclusive
modular dormeuse sofa: a practical piece of furniture consisting of elements which can be
assembled according to one’s taste and habitat.

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