Newlife™ for Weekend Max Mara collection
C.LA.S.S. is pleased to announce the introduction of Newlife™ in the Spring-Summer 2014 collection of Weekend Max Mara.
Born from the creative forge of C.LA.S.S. which has become a reference point for all brands that source for innovative and sustainable textiles, this project is blending together the technological know-how of Saluzzo Yarns (partner of C.LA.S.S.) and the contemporary aesthetics of Max Mara Group, always in search of innovative and best performing raw materials.
Newlife™, the revolutionary sustainable platform that includes a complete range of yarns certified 100% from recycled post-consumption PET bottles collected and transformed entirely in Italy through a mechanical not chemical process, has produced a high performance yard both in the aesthetic, functional and sustainable point of view.
Newlife™ is becoming today a fundamental reference point for clothing that combines contemporary design to the highest quality levels and the highest sustainability standards for many applications: from outdoor clothing, sportswear and technical outfitting, to underwear or workwear, or medical and protective clothing, to home furnishing and interior and outdoor design.
The Newlife™ garnments by Weekend Max Mara will be present in 1500 stores of 50 countries starting from January 2014 and previewed in selected point of sales from December 2013.