Livia Firth, the Creative Director of Eco-Age.com and founder of The Green Carpet Challenge (GCC), is proud to announce that the GCC has joined forces with Giusy Bettoni from C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), to create the first “Green Carpet Challenge Fabric Library”.  

Since January 2012 the collaboration between the two has achieved a substantial success working to make sustainable fabrics a reality in the supply chain of some of the world’s most prestigious design houses, recent GCC success include working with Giorgio Armani (Livia Firth gown, Golden Globes and Michael Fassbender and Colin Firth tuxedos at BAFTAs), Valentino (Viola Davis at BAFTA’s and Livia Firth at Oscars), Lanvin (Meryl Streep at Oscars) and Ermenegildo Zegna (Demian Bichir and Kenneth Branagh at the Oscars).

Now this successful relationship has resulted in the creation of the GCC Fabric Library. 

Livia Firth says: “I have known and enjoyed working with Giusy of C.L.A.S.S. for a number of years. Bringing together her unparalleled knwoledge of sustainablefabrics with the GCC’s continued mission to increase the profile and the possibilities of sustainable style makes huge sense. We will offer the great designers who work with us a host of exciting. Ethical fibres and ideas and the continue to push the boundaries of world class aesthetics with ethics”. 

Giusy Bettoni says: “I am so pleased and honoured of this partnership with Livia and the Green Carpet Challenge. We do share such a common vision, either on the human and professional side, about the design, ethic and sustainability in fashion that I have no doubts we will create great and amazing things together! 

There is no doubt that we can say ”United we stand”! 

When using Twitter to report on The Green Carpet Challenge – please use #GCC2012 

The Green Carpet Challenge is a dynamic project founded by Livia Firth and British journalist Lucy Siegle which pairs glamour and ethics to raise the profile of sustainable style at the world’s most high profile red carpet events. In December 2009 when Livia’s husband Colin Firth received a Golden Globe nomination for Tom Ford’s A Single Man,Livia Firth elected to attend all red carpet events, including the Oscars, dressed solely in sustainable fashion. Her aim has been to raise the profile of ecological and social justice in the fashion industry. In January 2012 Livia Firth announced that the Green Carpet Challenge (GCC) 2012 will feature the world’s leading fashion designers. At the 2012 BAFTA Awards, BAFTA Leading Actress nominee Viola Davis (The Help) wore Valentino’s first ever custom made eco gown made specifically for the great couture house for GCC. BAFTA Leading Actor nominee Michael Fassbender (Shame) and Oscar winner Colin Firth also made GCC history, wearing the first sustainable menswear pieces, tuxedos made by Armani from organic wool with accents in recycled PET (formerly plastic bottles). The extraordinary roll call of design luminaries participating includes Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Lanvin, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.

The GCC is sponsored by American Express.

The GCC supports Oxfam and Fashion 4 Development.

 PDF. Press Release here

Ph. Laura Molteni