WHO WE ARE CLASS (Creativity Lifestyle and Sustainable Synergy) A smart choice in creating fashion ECO VALUES = A SMART BUSINESS Leading the way since 2007, we are a unique multi-platform HUB based in Milan specialized in integrating a new generation of eco values into your fashion and home product and company. More
Farrah Floyd is a smart fashion women’s clothing brand based in Berlin that unites high-level quality in both design and sustainability. Trained as a both fashion and textile designer, and holding a master degree in Sustainability in Fashion, Farrah Floyd’s founder and fashion designer Bojana Draca has a very distinctive and recognizable style. In her work, she combines strong concepts with technical skills and sustainable design strategies. With the collection "Life is Elsewhere", Farrah Floyd brings elegant and playful winter look. Subtle combination of fabrics and colors, creates the silhouette for a free spirited, and self-confident woman. Innovative Cupro by Asahi Kasei and wool fabrics, chosen between the rich ranges of Zignone and A.Stelloni by Mapel, key partner of the Re.Verso(tm) Platform. Organic cotton by Euromaglia and wool mixed together wuth prints for the lining made in collaboration with textile artist Heiner Radau and realized byour partner Miroglio Textile. All the pieces are made in Germany using zero waste pattern making technique, developed and devised by the designer.
"As buzzy as sustainability may seem today, the term still conjures up (for the most part) images of grass-fed beef, off-the-grid yurts, and thick-buckled Birkenstocks. Small wonder, then, that fashion brands—those peddlers of dreams and artificers of cool—might be loathe to embrace something that might make them appear gauche by association. "Sustainability is a lot of things but it's not seen as very stylish, especially with fashion," Giusy Bettoni, CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an eco-textile consultancy based in Milan, told a rapt assembly at Council of Fashion Designers of America in New York City last week. "When I talk about sustainability, the value decreases by 50 percent." We can blame the messaging for this—no self-respecting maison wants to come out smelling like patchouli, after all. "Communication hasn't succeeded in delivering a clear message around sustainability and responsible innovation," she added."
This is just the beginning of the great article "7 Eco-Friendly Fabrics That Will Disrupt the Luxury Fashion Industry" writtten by Jasmin Malik Chua for Ecouterre and published on the 22 March 2016. Read more just clicking on the title above and discover all the Smart innovations of our partners Bacx™ by Centro Seta, Cupro by Asahi Kasei, Ecotec™ by Marchi & Fildi, Re.Verso™, Roica™ by Asahi Kasei, Smart Materials for Okinawa as well as the project New Life™.
A natural textile made with woven leaves, high-tech designs and the Greenpeace Detox commitment. Lanfranchi Spa new positioning marks a step forward in combining the power of creativity and the innovation DNA with a responsible mission for the future.
Lanfranchi Spa, world leader in the design and production of zips, announces a step forward to show how sustainable standards add value to an established know-how and a creativity-driven approach.
The new vision highlights a responsible path and a mission that led the company to become a referring point for fashion brands and professionals that aim to be innovative and creative always keeping responsibility in mind. "We believe that sustainability and innovation are the keys for a market competitive and contemporary offer" says Gaetano Lanfranchi, CEO of Lanfranchi Spa .
Two projects reflect the new positioning:
- The company teamed with emerging talent Valeria Di Cerce, in cooperation with NABA (Nuova Accademia delle Belle Arti), supplying a custom-designed zip, with a band made of organic cotton and Newlife™, for her WoodRobes fashion collection. The designer managed to "weave a forest into a textile" without any spell but by working with fallen leaves, flowers, branches and an especially developed joint process system.
- Lanfranchi Spa S/S 2017 collection: the new series range from oversized zips with a more "aggressive" look to super-light designs for more "minimal" fashion solutions. The almost "aggressive" design is not just about style but also about resistance and high-tech performance. The zips come in different colours with a new matte finishing as well as in a natural version with a transparent varnishing.
Lanfranchi’s zips are Oeko-Tex certified for over 15 years .
Innovation, sustainability and creativity. These are the three key words that define Gruppocinque’s pledge to the future. And behind this project is Lorella Paulotto, the recently appointed CEO, and original partner and co-founder since its foundation in 1996.
Gruppocinque is a leading company in the production of jacquard and yarn dyed woven fabrics of the highest quality, 100% made in Italy and with a strong eye for fashion.
Innovation, sustainability and creativity are the three key words that define Gruppocinque’s pledge to the future. The company presented two collections that are a fusion of heritage, design and technology: GruppoCinque and Swing.GRUPPOCINQUE
Gruppocinque is the emotional soul that makes you fall in love with its colors and jacquard patterns, this collection includes the use of NewLife™, a yarn that is the result of the High Tech Conversation Model that transforms post-consumer plastic bottles (all traceable) into a high-tech polymer of the greatest quality through a completely Made in Italy mechanical process with significant savings: -94% of water consumption, -60% of energy consumption, -32% of carbon dioxide emissions, as stated in the e ICEA’s LCA study.
Swing represents a variety of always customized solutions for women/men sportswear where the best definition goes to “intangible luxury”.
Hot looks for the spring summer ‘17 season include fashion forward jacquards with two-layer micro-membranes in polyamide yarn dye or piece dyed fabrics, or in cotton and cotton-polyamide blends that give you a particularly new, lightweight and voluminous touch.