Who we are
C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) is the international eco-hub based in Milan – which since 2007 has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level.
C.L.A.S.S. supports the whole supply chain to trigger CHANGE in the system while activating VALUES that speak clearly to contemporary consumers.
At C.L.A.S.S. we know it is not about PERFECTION,
but each single step in the right direction counts.
How can we help?
The C.L.A.S.S. platform: offering ready to use solutions and information able to inspire actions supporting change and knowledge towards the whole community. From Smart Tools to Smart Academy
Tailored consultancy: the activation of the supply chain is fundamental, and we know that each one of its players is special with different values and needs. At C.L.A.S.S. we are pleased and eager to have conversations with companies about the whole spectrum of possible steps to activate positive changes and new generation values: responsible innovation, smart materials, processes, certifications, measurements, guidelines as well as new generation marketing, communication and sales activities. Just get in touch with our team.
SDGS
C.L.A.S.S. initiatives are fully aligned with the
United Nationsâ17 Sustainable Development Goals,
especially with:
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. C.L.A.S.S. strategy and daily work is addressed to foster a positive change in the textile and fashion industries.
Ensure sustainable consumption and production patterns. C.L.A.S.S. team works hand in hand with international companies to help them integrate responsible innovation both at corporate and product level in order to offer more sustainable options to the final consumers.
Strengthen the means of implementation and revitalize the global partnership for sustainable development. Partnerships are vital to C.L.A.S.S., our community includes our hounoured Ambassadors, our gamechanging Friends, our innovative Partners, our ground breaking C.L.A.S.S. Icons as well as a strong com- munity of followers.
Timeline
2024
- At Milano Beauty Week, C.L.A.S.S. presents the Zero Edition of SMART CLOSET, an immersive event designed to introduce the InsideOut Value System by C.L.A.S.S. and a new concept of consumer event focusing on the new generation wardrobe.
- Giusy Bettoni is appointed Italian Representative for the Alliance for European Flax-Linen & Hemp.Â
- C.L.A.S.S. cooperates with SkyTG24 in a 3-part special of âProgressâ, hosted by Alberto GiuffrĂš. Each episode dedicated to a key natural fibre and highlighting best practices in sustainable textiles and responsible innovation. Giusy Bettoni was featured in all episodes: Episode 1 â Denim, with Dario Casalini, Founder of Slow Fiber; Episode 2 â Wool, with Giovanni Marchi, President of Magno Lab, and Pier Francesco Corcione, President of Unione Industriale Biellese and Episode 3 â Cotton, with Dario Fornara, Research & Innovation Director at Davines and Head of the European Regenerative Organic Center.Â
- C.L.A.S.S. receives the TODO.IT AWARD 2024 as Sustainability Ambassadors, a recognition that celebrates its outstanding contribution to next-gen communication, responsible innovation and community building.
2023
- REVECOLŸ by ERCA TCS, a breakthrough innovation that transforms exhausted vegetable cooking oil into a safe, certified line of chemical auxiliaries for the textile industry, is launched at ITMA 2023. On this occasion, class is in charge to moderates a talk featuring REVECOLŸ, Patagonia and YKK.
- As sustainability partner of A Dress for Venice, C.L.A.S.S. joins designer Tiziano Guardini in showcasing a capsule collection made with Bemberg⹠during Venice Fashion Week.
- C.L.A.S.S. joins Universo MOLA Fashion Week in Punta del Este, Uruguay, with Giusy Bettoni contributing to key panels on sustainable fashion and cultural transformation across Latin America.
- Class lands in Japan with its ambassador Mitsuya Inagaki and gives a lecture at Bunka Fashion School Tokyo, addressing fashion industry professionals on responsible innovation and new-generation values.
- FILO Fair & C.L.A.S.S. launches âSustainability from A to Zâ, a dedicated area and talk program, creating a platform to explore new-generation materials, traceability and communication strategies.
- C.L.A.S.S. co-develops key exhibition areas and communication strategy of GenovaJeans, presenting pioneering and innovative supply chain players shaping the future of denim.
2022
- C.L.A.S.S. joins the UNECE Sustainability Pledge, an international initiative that empowers companies to trace their products and make verifiable sustainability claims.
- Fashion 4 Development and C.L.A.S.S. launches ReClothe, the most extensive global centre of expertise on circular fashion, supporting the UN SDGs.
- C.L.A.S.S. coordinate withâŠâŠÂ A New Point of Materials, the international format created with Lineapelle to showcase transparent, responsible material journeys in Milan, Los Angeles and Stockholm.
- C.L.A.S.S. curates and moderates the Circular Stage at WSM White â Unveiling the Fashion Backstage, a unique âdocu-eventâ exploring responsible innovation across the supply chain.
- Through the Modern Artisan Project with YOOX, C.L.A.S.S. supports young designers in sourcing responsible materials and co-developing circular collections.
- Piattaforma Sistema Formativo Moda and C.L.A.S.S. contributes to the educational program Fashion Graduate Italia, training students from 11 major Italian fashion schools on smart design and innovative materials.
- C.L.A.S.S. supports the UNESCO initiative Blue Friday in Venice, promoting ocean preservation and sustainability literacy through talks and creative formats together with Bembergâą by Asahi Kasei, CIO-UNESCO, Acqua dellâElba, Goooders, Dentro Venezia, Tenuta Venissa, Venezia da Vivere e Pieces of Venice.
PLAY VIDEO: https://youtu.be/ebTS0p-f8qE
2021
THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM Launch
C.L.A.S.S. and Museo del Tessuto di Prato jointly launch THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM
2020
C.L.A.S.S. SMART VOICES Launch
C.L.A.S.S. launches its SMART VOICES virtual program and the C.L.A.S.S. Icon Award Connecting Cultures and C.L.A.S.S. launched IMAGINING SUSTAINABLE FASHION AWARD in 2020, the first international competition on sustainable fashion communication.
2019
Sustainable Thinking exhibition
C.LA.S.S. CEO & founder co-curates the Sustainable Thinking exhibition by Museo Salvatore Ferragamo
2018
C.L.A.S.S. E-Commerce Launch
C.L.A.S.S. introduces their e-commerce platform selling partner materials to support sustainable design. The first initiative of its kind to foster emerging businesses and offer a chance to develop scalable responsible business that takes steps toward a circular economy.
2017
C.L.A.S.S. is a âOnes to Watchâ â European Business Award
C.L.A.S.S. is recognized by the European Business Awards as âOnes to Watchâ for exceptional growth, significant innovation along with an ethical approach to business.
2015
C.L.A.S.S. Education birth
Giusy Bettoni announces she will partner with James Mendolia, FIT Professor and member of the FIT Sustainability Council to co-found C.L.A.S.S. Education. The new division is the first to offer onsite interactive workshops dedicated to smart design, hands-on material research and strategic communication for brands, professionals, emerging designers, and those studying fashion.
2014
Circular Economy projects by C.L.A.S.S.
C.L.A.S.S. debuts the first two circular economy projects:
Re.VersoTM wool. Re.VersoTM cashmere fabrics by A. Stelloni Collection by Mapel for fall/winter 2015/16 in cooperation with GUCCI.
ECOTECÂź by Marchi & Fildi a new generation of smart cotton yarns that adhere to a circular economy, immediately adopted by Marimekko, Eileen Fisher and Janân June.
2009
C.L.A.S.S. goes digital
2007
Our Birth
C.L.A.S.S., a unique multi-platform hub is created. Founder, Giusy Bettoni is the first to introduce the idea of a 3-dimensional approach to fashion changing the way we think about the fashion supply chain. The first aggregation of responsible material producers with design and innovation built into their DNA, to lifestyle chain.
Team
Giusy Bettoni
C.L.A.S.S. CEO & Founder, C.L.A.S.S. Education Co-founder
An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. She takes a synergetic approach with designers, brands and international organizations to provide insight related to branding, smart fabrics and technological breakthroughs.
Valeria Rastrelli
Press Office Consultant & Social Media Manager
Experienced journalist, PR and press office specialized in fashion, thanks to more than 15 years in the communication field, she works for the projects of C.L.A.S.S. that involve the Italian media, especially those addressed to consumers, organizing editorials, product placement and interviews. She's also Social Media Manager for C.L.A.S.S..
Manifesto
