The ROICA™ marketing, communication and innovations investment strategy, launched in 2016 has already created a new, positive and dynamic market growth position for the ROICA™ premium stretch fiber.
Created by Asahi Kasei to meet modern consumer needs, these unique ROICA™ advanced families of functional stretch yarns have become a key part of smart and responsible industry innovation. As a matter on fact, they pioneering new and unique applications for fabric partners.
These are headlined with ROICA Eco-Smart™ family for a unique, engineered sustainable stretch solutions. Moreover, with the unique colour function of ROICA Colour Perfect™ family, all currently produced in the Asahi Kasei German plant. After the strategic investment in 2017 for one of the latest warping machines at the European ROICA™ production facility in Germany, Asahi Kasei saw a substantial uptake and growth in warp knit product innovations.
Now the company is pleased to announce that it increased capacity by installing a further warping machine, due to be commissioned by end 2018.
With these investments over a short one and a half years period, Asahi Kasei has committed ROICA™ production and its partners to further joint successes. They have substantially increased their capacity and flexibility in active wear, fashion, swimwear, intimates and lace. In line with the company’s commitment to the European market growth, they schedule further investments to anticipate the markets and partner’s future needs.