Culture / Futures Milan, 19 October 2011

Culture|Futures_Design, Fashion, Food and Innovation in the newly born Ecological Age, conferenza organizzata dall’Associazione Culturale Ragnarock e Culture|Futures, con il patrocinio del Comune di Milano e del Ministero dell’Ambiente ed in collaborazione con la Commissione Europea e l’Istituto di Cultura Danese

QUANDO: 19 ottobre 2011 – dalle ore 9:00 alle 13:30
DOVE: Milano, Palazzo Marino – Sala Alessi
La conferenza sarà in lingua inglese.
PER PARTECIPARE: la conferenza è ad ingresso libero previa iscrizione a [email protected]

www.ragnarock.eu
https://www.facebook.com/profile.php?id=1841497660

OBIETTIVI (ITA):
– Discutere dell’importanza di un’evoluzione degli atteggiamenti, dei valori culturali e degli stili di vita nel
rispetto del clima e delle attuali sfide ecologiche e di quanto sia importante che aziende ed istituzioni
favoriscano tali cambiamenti.
– Illustrare e comparare l’esperienza riguardante la sostenibilità proveniente dai Paesi Nordici con quella
italiana, riflettendo su questioni relative allo sviluppo urbano, l’ambiente, il design, il cibo e la moda per
aumentare le conoscenze e l’interesse settoriale e la cooperazione interdisciplinare.
– Stimolare enti pubblici e privati ad implementare processi interni più sostenibili che portino un vantaggio
economico e creino situazioni nuove e processi creativi.
– Promuovere le best practices dei Paesi Nordici nella sostenibilità ambientale, cercando di creare una
riflessione condivisa sul binomio: cultura e sostenibilità.

GOALS (ENG):
Goals – Short Term
First of all, Ragnarock would like to guest political representatives of the city of Milan and of a city of the North of Europe, discussing about the urgency of changes in attitudes, with focus in how cultural industries and institutions could foster changes in attitudes toward the new environmental challenges with particular attention to design, food, and sustainability in the private sector. This will show how an exchange of ideas between two different cultures could make the difference.
Ragnarock will bring one representative for Italian and Nordic institutions in design, food, industries and fashion. The target is to promote a debate on how the concept of sustainability could be introduced permanently in those areas.

Goals – Medium Term
Establish a relationship and creating a collaboration plan between some key cultural institutions, Italian and Nordic.  The advances in the plan will progressively be checked in Culture Future‘s next editions.

Goals – Long Term
There are three long term objectives:
1. To encourage public and private actors to improve their productivity toward more sustainable standards, in order to increase their economic profit and to create new solutions and innovative processes.
2. To promote the status of “green ambassadors” for other institutions and their participation within the Culture Futures network. www.culturefutures.org
3. Thanks to the collaborations, it is Ragnarock intention to realize three important projects: to create the first nordic fair in nordic sustainable technology, to open the first restaurant in Italy in Milan specialized in Nordic cousine and finally to create the first Nordic design week.  The representatives for every institution or company connected with those areas will be invited at the conference.

GUEST LIST
Kigge Hvid: CEO of INDEX Award, the most important design prize in the world
Anne Dorthe Josiassen: Manager of Policy Analysis at FORA (Danish Enterprise and
Construction Authority)
Susanne Søndahl Wolff: Business Development Director at Danish Design Center
Jonas Elder-Hansen: Development Director at Danish Fashion Institute
Kasper Sewerin Fogh-Hansen: Communication Director „The Food Project?
Finn Mortensen: Director of the Climate Consortium of Denmark
Finn Andersen: General Secretary of the Danish Cultural Institute
Olaf Gerlach Hansen: Founder of Culture Futures
Morten Kabell: Former member of the Copenhagen City Council and vice Chair for the Technical and Environmental Committee
Pierfrancesco Maran – Mayor of the Mobility, the Environment and the Green Committee of the City of Milan
Matteo Fornara – Director of the European Commission office in Milan
Marco Germinario – President and founder of Ragnarock Association
Filippo Bernocchi – Vice President of ANCI (National Association of Italian Municipalities)
Francesco Paolo Zurlo – Vice Director of the Industrial Design, Arts, Communication and
Fashion Department (INDACO) and associate professor at Politecnico di Milano
Cristina Tajani – Mayor of the Work, Economic Development, Universities and Research Committee of the City of Milan
Alessandro Gargani – Vice General Secretary of ANCI (National Association of the Italian Municipalities)
Giusy Bettoni – Director of CLASS, leader company in the production of sustainable and
innovative textile elements (tbc)
Maximiliano M. Mutti – Country Manager Envac Italia, leader company in the production of facilities for the waste disposal
Francesco Nastasi – Country Manager Italy Latitude Solar
Anna Meroni – Politecnico Representative of “Slow Food” Movement, Italy

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