CLASS’ presence at Berlin inaugurates new commercial direction for the international showroom network.
Berlin July 10th 2010 – C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) and GREENshowroom’s first collaboration at Hotel Adlon during Berlin Fashion Week has been a great success resulting in double the turnout compared to the previous year’s edition.
«We are very satisfied with quality attendance» says Giusy Bettoni, Founder of CLASS «But we are especially happy for the high level of enthusiasm and interest in our project demonstrated by both visitors and designers as well as the first positive results towards our commercial goals, and the success of our textiles and materials. Our partnership with GREENshowroom is proving what we believed all along: the German market is both mature and sophisticated with a real, deep interest in sustainability, quality and style».
CLASS and GREENshowroom announced their partnership on June 7th and Berlin Fashion Week was their first joint project. The partnership is one of several that CLASS is lining up with like-minded organisations to enter new markets and provide increased international support to its partner-designers and producers as it expands from a materials and textiles eco-library into the finished-product retail market.
Recently, CLASS has announced a strategic partnership with Rosita Cigliola’s seimilano showroom to expand into commercialization of ready-to-wear.
«We’re not simply tapping into green-fad in today’s style consumers» says Giusy. «We’re working to innovate sustainably in the fashion and design fields because the market system as a whole demands it. Fashion people used to believe that eco and style don’t mix, we like to believe we’re proving them wrong one show at a time».
CLASS next public showing will be during WHITE in Milan on September 26th to 28th. CLASS will host a space dedicated to eco-style, “Selection by C.L.A.S.S.” that will feature over 10 eco-designers as well as a CLASS dedicated space to innovation in sustainability. Selection by CLASS is in its 2nd edition.
- Brands and labels presented at GREENshowroom include, 959®, Daniela Rondine®, Fashion Helmet, Juste un Sac and Caira Design
- Aveda, CLASS lifestyle partner , the pioneer of environmental and social responsibility within the beauty industry took care of the make-up and hairstyling with high performance, botanically based products.
- CLASS with Stilolinea has helped supply the gift pen inside the goodie bags distributed at the show. The pen is marked with the CLASS and GREENshowroom logo and is part of a new range of pens from Italian high quality pen producer Stilolinea, that sets new standards of design with performance and now responsibility because it is made using Ingeo™ an ingenious innovative material made from plants instead of oil.