“Truly sustainable fashion must be four-dimensional. It must integrate design and innovation with sustainability, but also be able to share such value to the public at large.” Says Giusy Bettoni, CEO and founder of C.L.A.S.S. ecohub, the platform empowering responsible fashion and textile business. “For the Fashion’s4dimension virtual talk we invited visionary experts setting new rules and raising the bar in both responsibility and communication.”
These are the speakers that joined C.L.A.S.S. virtual talk:
- World renown Supermodel, actress and activist Amber Valletta
- Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana
- Sara Sozzani Maino, Deputy Director Vogue Italia, Head of Vogue Talents
- Moderated by: Giusy Bettoni, C.L.A.S.S. CEO and founder.
The influential guests shared their ongoing projects and their vision for an innovative way of communicating sustainable values reaching out both professionals, fashion lovers and consumers as a focus.
“As we navigate through an infodemic scenario the new generation of sustainable values is at stake, risking to be overwhelmed – if not even muted – by the clangour of well packaged green washing messages or simply ineffective campaigns”. Fashion’s 4th dimension is about removing the icing of the cake and showing what it truly means talking about sustainability in fashion.
That is why C.L.A.S.S. launched C.L.A.S.S. ICON, the annual award bestowing a visionary creative who innovates both in style and responsibility tuning with new sustainable values and, striving to raise consumers’ awareness. “C.L.A.S.S. ICON is more than an award; it highlights the 4th dimension of sustainability bringing together professionals and consumers in a virtuous path.”
Amber Valletta, Supermodel, actress and activist, is committed to advancing smarter consumption and environmental awareness through exciting entrepreneurial endeavors and brand partnerships. A fashion icon, she has been the face of some of the most prestigious names in fashion and graced countless magazine covers. After moving to Los Angeles, Valletta found success as an actress, with credits that include Hitch, What Lies Beneath, and the hit TV show Revenge. She founded Master & Muse, the premiere lifestyle platform for responsibly made, cutting-edge fashion. Amber co-founded A Squared Films, creating content to entertain, educate and inspire social change. Producing credits include Driving Fashion Forward for L-studio and Reinventing Power for The Sierra Club. Amber serves as an advisor to One x One, The Conscious Design Initiative in partnership with the UN. She is the FIT Sustainability Education Ambassador and FIT Foundation board member. Amber is currently the first ever named Sustainability Contributing Editor for British Vogue.
Communication is the super power of Sara Sozzani Maino, Deputy Director Vogue Italia Head of Vogue Talents, International Brand Ambassador of the Camera Nazionale della Moda Italiana and Goodwill Ambassador of UN-related platform Fashion for Development. Her mission is help businesses to focus on searching and communicating sustainable fashion talents to the public at large. During the talk, Sara will share her view and case histories ongoing in such direction.
CNMI has been working on sustainability since 2011 and thanks to Chairman Carlo Capasa in 2015 it became one of the pillars in CNMIs’ operating strategy. In 2012 CNMI published the Manifesto on Sustainability which brought major Maisons and leading textile companies at a working table on responsible practices and values. Today CNMI supports its members and drives the sector thanks to more than 10 active working groups made of CSR managers and global events like The Green Carpet Fashion Awards and the International Sustainability Roundtable.
An expert in textile value chain, Giusy Bettoni has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. In 2007, Bettoni created C.L.A.S.S., her mission was to change the perception of “sustainable” fashion and create an international forum for textiles, fashion, lifestyle and home design. As renown expert, Giusy synergizes with like minded international organizations as Premiere Vision, Sustainability Consultant for Smart Creation, CFDA + Lexus Fashion* Initiative Advisory Board, Museo Salvatore Ferragamo, curator Sustainable Thinking, Renoon, advisor and Fashion for Good, mentor Accelerator Programme 2020.