Bemberg™, the one true original material for modern living.
The presentation of the Bemberg™ new campaign represents a new benchmark in value for smart textile fiber innovations. Bemberg™ is the ONE new material definition of responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.
The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level. Thanks to an openness and positive approach that facilitates a stronger, more focused role in the market while supporting their partner’s strengths too. It is not just another brand name. Indeed, it is more about enhancing its core value through a more refined product and process. This, to support its joint mission to benefit the whole supply chain with beautiful products and open, honest communication. This is the key reason to launch the Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury that this fiber represents.
Bemberg™ at Première Vision
The new Bemberg™ booth at Première Vision offers a contemporary and clean vision of the brand. The glowing atmosphere perfectly frames its new and dynamic identity image. This, to reveal the ‘Preciousness’ essence of the brand along with its amazing textiles and leading fashion innovations. Three fabric galleries show the latest and unique fabric designs for Fashion Forward looks, Jersey Dressing and Luxury Athleisure Loungewear.
Displayed at the booth, a vision from the past. A true classic vintage sheath dress from the 1991 Martin Margiela winter collection, courtesy of Zohra Alami. It presents a peach skin finish on a refined, parachute-light fabric in a signature gunmetal grey colour. Connecting past and present, they exhibit also a contemporary representation of fashion from the MM6 MAISON MARGIELA SS2018 collection. A multifunctional, lingerie inspired dressy style in Bemberg™ popeline.
A new technical advance in finishing from Asahi Kasei
Asahi Kasei is proud to present Velutine Evo. This finishing is comparable to premium peach skin finishes today, but now with a better environmental profile. By using less water and energy, they produce a durable and refined finish, setting a new benchmark for everyday luxury. This, to demonstrate the company’s ongoing commitment to R&D in smarter, market relevant innovations.
New certifications for an even more responsible position in the smart fiber arena
Bemberg™ gain a premium position on responsible issues, starting from its raw material choice that clearly demonstrates its circular economy approach. Bemberg™ is made from a cotton linter bio-utility waste, a natural derived and abundant source. Moreover, a truly unique one smart fiber that doesn’t deplete food or forestry resources. Along with the LCA study, signed by ICEA, full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark, it has new Compostability Certification. Another important step is the absence of any ecotoxicity effect revealed thanks to new Ecotoxicity metric to EN 13432:2000 Annex.
Asahi Kasei is proud to present the Bemberg™ heritage that delivers a precious uniqueness through responsible smart innovation and transparency. Bemberg™ is the ONE fiber that moves the luxury of Touch to a new contemporary fashion Feel. The ONE for a cool, liquid drape and movement. The ONE for fresh, exquisite comfort, and the ONE smart material born in the circular economy.