|The virtual programme of talks sharing ideas, knowledge, stories and innovations able to ‘shake up’ the fashion system with a responsible attitude|
|From the 20th to the 29th of April, on the occasion of EarthDay and Fashion Revolution Week, C.L.A.S.S., the eco-platform striving to bring forward new sustainable values in the fashion and textile business, goes live with SMART VOICES, a virtual programme of talks bringing together innovators, game changers, thinkers, artists, institutional bodies, companies and athletes. SMART VOICES talks to designers, students and professionals but also to all people supporting sustainable and ethical values.|
“SMART VOICES is about sharing”, comments Giusy Bettoni, C.L.A.S.S. Founder and CEO. “Being united while sharing knowledge, innovation, technology and ideas is the right recipe to overcome issues. Even if in lockdown, it is fundamental not to compromise the collaborative spirit nor to de-prioritize sustainability. That is what SMART VOICES stands for!”
As always, during the Fashion Revolution Week, C.L.A.S.S. joins the virtual flash mob and shares the encouraging messages and images from its partners, friends and fans who respond to Fashion Revolution’s global call #WhoMadeMyClothes.
|We are excited to join the virtual flash mob of Fashion Revolution Week by sharing encouraging messages from our partners, friends and fans.|
h. 5.00 pm, Central European Time- Giusy Bettoni, C.L.A.S.S. CEO and founder and journalist Diana de Marsanich with Simona Roveda, Editorial Director and Director of Institutional Communication LifeGate, and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies, will share their experience of a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in a hospital in city of Monza north of Milan. Join the talk on ZOOM https://us04web.zoom.us/j/77473040038?pwd=jKQfQtWbzJt1ATA3h0rY3oelHwV-5A Meeting ID: 774 7304 0038Password: 042597
h. 6.00 pm – Dio Kurazawa, founding partner of The Bear Scout global platform and production expert on the frontline of the war against Climate Change, dialogues with Giusy Bettoni starting from an alarming question: Can we allow the COVID-19 emergency to de-prioritize the Climate Change emergency?
EARTHDAY – Wednesday 22,
h. 4.00 pm – C.L.A.S.S. Material Manager Luca Olivini unveils FUTURE DEVICES, a brand-new family of digital tools that can empower the communication of sustainable messages. Some example? Immaterial Reality – developed by global digital agency Sense Immaterial Reality – allows to create responsive digital fabrics with the highest accuracy in weight drapery. C.L.A.S.S. is also working with WeArt, a company exploring virtual tactility.
h. 5.00 pm – Luca Olivini presents some of the smartest yarns, fabrics and fashion ingredients on the market on the Instagram profile of the sustainable platform VIC – Very Important Choice: @veryimportantchoice
h. 5.30 pm– Accademia Costume & Moda has invited Giusy Bettoni and Matteo Lavezzo, CEO of denim company Project Officina Creativa to talk about what it means to be truly sustainable beyond the hype and green washing.
h. 5.00 pm – Luca Olivini interviews the athlete Pietro Sarai of the Scott Racing Team who has teamed up with important textile companies and yarns manufacturers to develop the first sustainable hyper-performing bikers’ uniforms.
h. 4.30 pm – Giusy Bettoni talks with Stefania Ricci, director of the Museo Salvatore Ferragamo in Florence about blending art, fashion and technology to build up sustainable culture.
h. 6.00. pm – Giusy Bettoni dialogues with artist and designer Valentino Vettori about digital sustainability. Vettori has inaugurated the pop-up augmented Arcadia Earth Museum in New York (@arcadiaearth). Join ZOOM https://us04web.zoom.us/j/79843227968?pwd=STViZjB3dVUyMlVpNDJ3cWM4ME1hUT09 Meeting ID: 798 4322 7968 Password: 009649
h. 5.00 pm – Giusy Bettoni dialogues with Evie Evangelou, founder and president of Fashion 4 Development, and with Jeanine Ballone, head of F4D Solutions. Fashion 4 Development is the United Nations-related entity offering a full supply chain of solutions to those who want to create positive and meaningful change. On the occasion F4D and C.L.A.S.. will share a new initiative linked to production systems which will be fully unveiled in NYC on September 23.
|“In these difficult times, Smart Voices is a concert of voices reminding how, now more than ever, sustainability and responsibility and unity are indispensable. We are looking forward to seeing you on line!”|
Giusy BettoniFounder and CEO of C.LA.S.S.