The award, now in its second edition, was established by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative models of communication in sustainable fashion.


The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.


Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-centred designs (HCD) with the aim of transforming “human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry.”


In his communication project, the “Fashion Affair” video proposes a speculative view of fashion dating – derived from dating apps – a tool to effectively evaluate brands and their products, in the form of augmented reality. The consumer is not only informed in real time about the brand and supply chain, but the app also becomes a platform for matching products based on individual sustainability goals and commitments. “Fashion Affair” also won the special social media contest open to the public among the finalists selected by the jury for being the most voted project by Instagram followers on C.L.A.S.S.’s profile.


Vishal ranked first among the finalists selected by the international jury composed of:

– Anna Detheridge, Founder and President, Connecting Cultures

– Giusy Bettoni, CEO and Founder, C.L.A.S.S.

– Anna Detheridge, Founder and President, Connecting Cultures

– Rita Airaghi, Director, Gianfranco Ferré Research Center

– Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)

– Jeanine Ballone, Managing Director, Fashion 4 Development

– Evie Evangelou, Founder and President, Fashion 4 Development

– Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)

– Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America

– Dio Kurazawa, Founding Partner, The Bear Scouts

– Renata Molho, journalist and fashion writer, former editor-in-chief of L’Uomo Vogue and editor-at-large of L’Uomo Vogue, Vogue Italia, Casa Vogue

– Stefania Ricci, Director, Salvatore Ferragamo Museum.


“Vishal’s project resonated with us for its impactful vision where we will be able to immerse ourselves with real time information and insight,” said Giusy Bettoni and Anna Detheridge. “Vishal highlights how the industry lacks transparency and how technology can be a driving force in transforming how we interact with brands. Vishal’s video and project used augmented reality in an innovative and ethical way.”


Vishal Tolambia won the €3,000 prize made possible thanks to the support of Main Sponsors ROICA™ by Asahi Kasei and Bemberg™ by Asahi Kasei and the other project sponsors: SUPREME GREEN COTTON® by Varvaressos and ECOSENSOR™ by Asahi Kasei.


Thanks to the ambassadors of the award: Iris Skrami, CEO and co-founder of Renoon and Valentina Suarez co-founder and general manager of the Latin American sustainable fashion movement Universo MOLA.

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest
Share on whatsapp
Share on email
On November 25 and 26, IOC-UNESCO launches Blue Friday, the alternative to Black Friday to turn the blackest Friday of the year into a time to safeguard and regenerate our Mediterranean Sea through Ocean Literacy initiatives for all gener…
Since 2008, Piattaforma Sistema Formativo Moda ETS has been the hub that joins the best Italian Institutions and Academies offering post-diploma training courses in the fashion sector. The schools that are members of the association…
C.L.A.S.S. CEO & founder Giusy Bettoni in a conversation with Enrica Arena, CEO of Orange Fiber. We are proud to announce a new partner of the C.L.A.S.S. Material Hub: Orange Fiber! Orange Fiber is the Italian company that has patented…

+39 0276018402
Milano – Italy
[email protected]

C.L.A.S.S. initiatives are fully aligned with the
United Nations’17 Sustainable Development Goals,
especially with:

© 2022

Join our community

Join the newsletter and get a 10% off for your shopping on C.L.A.S.S. Smart Shop and receive the C.L.A.S.S. Manifesto

choose the category that describes your business
Major interest