Leading the way since 2007, C.L.A.S.S. remains a unique multi -platform hub based in Milan. From its inception, founder Giusy Bettoni presented an original idea of a 3-dimensional approach to fashion, which harnessed creativity, innovation, and responsibility for product, processes and communication. Based on this idea, Giusy and the C.L.A.S.S. team specialize in integrating a new generation of smart values into fashion, product and businesses.

Responsible innovation, the mantra for Giusy is now the lodestone for C.L.A.S.S. and its visionary journey. The future is already here, thanks to C.L.A.S.S.’ partners’ dedication to smart material development.

We are proud to showcase their technological breakthroughs, which are currently available to the fashion market.

C.L.A.S.S., the global resource for smart material innovation, education, marketing and communication. We empower businesses and provide them with the guidance needed to be competitive and socially responsible, while increasing the bottom line and upholding design integrity. These new values are essential to speak to today smarter, conscious consumer.

Our history


Our birth

C.L.A.S.S., a unique multi-platform hub is created. Founder, Giusy Bettoni is the first to introduce the idea of a 3-dimensional approach to fashion changing the way we think about the fashion supply chain. The first aggregation of responsible material producers with design and innovation built into their DNA.to lifestyle chain.


C.L.A.S.S. goes digital

C.L.A.S.S. website is launched to reach an international audience to share knowledge, innovative breakthroughs, and news. The result, the start of a global community of like-minded thinkers ready to activate change.


Circular Economy projects by C.L.A.S.S.

C.L.A.S.S. debuts the first two circular economy projects:

Re.Verso™ wool. Re.Verso™ cashmere fabrics by A. Stelloni Collection by Mapel for fall/winter 2015/16 in cooperation with GUCCI.

ECOTEC® by Marchi & Fildi a new generation of smart cotton yarns that adhere to a circular economy, immediately adopted by Marimekko, Eileen Fisher and Jan’n June.


C.L.A.S.S. Education birth

Giusy Bettoni announces she will partner with James Mendolia, FIT Professor and member of the FIT Sustainability Council to co-found C.L.A.S.S. Education. The new division is the first to offer onsite interactive workshops dedicated to smart design, hands-on material research and strategic communication for brands, professionals, emerging designers, and those studying fashion.


C.L.A.S.S. is a “Ones to Watch” – European Business Award

C.L.A.S.S. is recognized by the European Business Awards as “Ones to Watch” for exceptional growth, significant innovation along with an ethical approach to business.


C.L.A.S.S. E-Commerce Launch

C.L.A.S.S. introduces their e-commerce platform selling partner materials to support sustainable design. The first initiative of its kind to foster emerging businesses and offer a chance to develop scalable responsible business that takes steps toward a circular economy.

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Our team

Giusy Bettoni
Giusy BettoniC.L.A.S.S. CEO & Founder, C.L.A.S.S. Education Co-founder
An expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. She takes a synergetic approach with designers, brands and international organizations to provide insight related to branding, smart fabrics and technological breakthroughs.
Luca Olivini
Luca OliviniC.L.A.S.S. Eco Hub Material Manager
Luca plays an integral role in C.L.A.S.S.’ partner development and product marketing initiatives. He serves as marketing optimization supervisor, streamlining efforts from initial concept through cross-channel analytics. He is process driven, and applies a fresh approach to uphold strategies for each C.L.A.S.S. partner that aligns business goals and growth. As a key C.L.A.S.S. business lead, he develops and maintains strong customer, brand and designer relationships.
Camilla Carrara
Camilla CarraraC.L.A.S.S. Project Coordinator
Trained as a fashion designer, Camilla is fueled by her passion for responsible design, innovation and honest communication that conveys a clear message that makes a connection between fashion and well-being. Expertly schooled at ESMOD, Berlin, with a MA, Sustainability in Fashion, she plays an integral role as a member of the C.L.A.S.S. Communications team.
Silvia Sapienza
Silvia SapienzaSocial Media Manager
After a major in Brand & Communication Management at Politecnico di Milano and one in Fashion Direction at Milano Fashion Institute, Silvia decided to combine her two great passions: digital communication and sustainability in fashion. In charge of everything social at C.L.A.S.S., Silvia is committed to spread awareness and promote responsible innovation, one tweet at time.
Vittoria Pitrè Gemignani
Vittoria Pitrè GemignaniPress and Media Office Assistant
After working as a model for important worldwide brands and a Master in Luxury & Goods Management, Vittoria has gained an overall vision of the fashion industry.

She has decided to bring together her greatest passions of fashion and sustainability together with her communication skills. As a team player she’s part of the C.L.A.S.S. Press Office.

Valeria Rastrelli
Valeria RastrelliPress office and PR contributor
Experienced journalist, PR and press office specialized in fashion, thanks to more than 15 years in the communication field, she works for the projects of C.L.A.S.S. that involve the Italian media, especially those addressed to consumers, organizing editorials, product placement and interviews.