German Grazia to host glamorous Mercedes Benz Berlin Fashion Week with over 600 VIP guests.
Tuesday July 6th – Berlin Fashion Week – 959® and Caira Design, two innovative EcoFashion C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) partners, will show some of their key-styles at the Grazia magazine Avant-Premiére show of Mercedes Benz Fashion Week.
Designer Paolo Ferrari will present his beautiful eco-innovative 959® bags and will be part of the show with two brand new models, the week-end bag 875 and the shopping bag 1212 – crafted in his signature style using recycled polyester seat belts.
Designer Francesca Caira will show a women’s top with buttoning at the back created using a men’s vintage shirt and coordinated asymmetrical pants made in natural reused fabric.
The Avant-Première défilé will be the highlight of the Mercedes Benz Fashion Week opening party held in cooperation with German Grazia magazine on July 6th 2010. Each designer taking part in Mercedez Benz Fashion Week – including C.L.A.S.S. partner GREENShowroom – will present one key outfit of their collections at the Grazia magazine show, which will be attended by over 600 VIPs from the media, politics and business world.
Klaus Dahm, editor-in-chief of German Grazia says: “We are very happy to celebrate the German premiere of global fashion magazine Grazia as host of the opening night of Mercedes Benz Fashion Week.”
IMG fashion and Claudia Delorme – fashion director of German Grazia – will be.responsible for the show itself .
An after-show party will be held at weekend club, a location high above Alexanderplatz with a beautiful view of Berlin (www.week-end-berlin.de).
The show will start at 6pm and will take place in the tent at Bebelplatz
Tuesday July 6th 18:00
Bebelplatz. Bebelplatz 1, Berlin