WHITE goes green with C.L.A.S.S. and adds New York dates
New York City and Milan Fashion Week (Feb. 2012)
WHITE, one of Europe’s leading lifestyle exhibition events, turns to sustainability and eco-style with a new dedicated space devoted to designer-collections and C.L.A.S.S. unique materials Eco-Library.
(download here the full press release)
WHITE, one of Europe’s leading lifestyle exhibition platforms, has joined forces with C.L.A.S.S. to present WHITE GOES GREEN with C.L.A.S.S., a show within a show entirely dedicated to promoting stylish brands and designers with a sustainable soul exemplifying the growing role that innovative, sustainable fashion now plays in the industry. WHITE will also open in New York for its very first edition in the USA (February, 20th – 22nd)
«2012 brings two significant changes to WHITE that we are very proud of», says Massimiliano Bizzi – President of the White Group. «For the first time WHITE will be in the USA for the very first edition of WHITE New York. We are happy to announce WHITE Goes green with C.L.A.S.S., a space dedicated to the exploration of the new frontiers of commercially viable sustainable fashion.» C.L.A.S.S. is a veteran at WHITE and has been present at the prestigious event for four editions with its own space “Selection by C.L.A.S.S.”
In 2012 C.L.A.S.S. will be adding a variety of Eco-Fashion partners to its portfolio expanding on its apparel and materials library with brands specialized in accessories including 2ADD, Bioneuma, Kenland Linen, Momi Maison and Venuxberg.
«White Goes Green is an excellent opportunity for designers and fashion brands to exhibit their collections in an internationally renowned show» says Giusy Bettoni, C.L.A.S.S. Founder & CEO. «A selection of the very best from White Goes Green with C.L.A.S.S., will be in New York as well as Milan. The USA are a key market where there are very strong interests in innovative sustainable fashion and where many designers and stylists share our vision. It is a great opportunity for us to bring our expertise, partner brands and eco-library to New York and work on finding synergies with the local industry and market.»
C.L.A.S.S.’ vast materials Eco-library will be on display both in Milan and New York, featuring fabrics, yarns, production and finishing processes samples divided in three main areas: Naturals & Organics, Repurposed & Recycled, Innovative Renewables.
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NEW YORK CITY
WHEN: From February 20th to 22nd
WHERE: The Tunnel, 28th St. / 11th Av.
WHO: 959 • Momi Maison • Le Cose di Eugenio Vazzano
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MILAN
WHEN: From February 25th to 27th
WHERE: Spazio Ex-Ansaldo, Via Tortona 54
WHO: 2ADD • Bioneuma • desMode • Fondo 9 • Gaia Pace • Kenland Linen • Kreisi Couture • Magma Jewels • Momi Maison • Of Handmade • Silenzio Stampa by Alice Visin • Sofia Retro Bazar • Venuxberg
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Only for trade visitors.
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