Green Cut is a unique initiative from The Green Carpet Challenge co-founders, Livia Firth and Lucy Siegle in collaboration with American Express.

It celebrates the very best of fashion, film and sustainability. September 14th saw the official launch of the “Green Cut” in London, at the British Fashion Council headquarters at Somerset House. This initiative was part of The Green Carpet Challenge activity, which saw C.L.A.S.S working in conjunction with founders Livia Firth and Lucy Siegle to work with eight seminal fashion designers pairing them with eight iconic British films, an endeavour further supported by the British Film Institute  and American Express. Each designer was challenged to create a bespoke design that offered a contemporary take on a classic film, and each designer followed a specific sustainable criteria developed by the Green Carpet Challenge team. This finally proves that fashion and glamour can co exist. All the fabrics were selected from the newly created Green Carpet Challenge library, developed and overseen by C.L.A.S.S.

Participants included: Antonio Beradi, Tom Ford, Roksanda Ilincic, Steven Jones, Stella Mc Cartney, Jonathan Saunders, Marios Schwab, Alice Temperley.

It is the first time so many high profile designers have collaborated on a project of this nature creating a unique collection. Celebrated fashion writer Sarah Mower lent her expertise, pairing each designer with an iconic British film.

Green Cut designer and film pairings:

• Evergreen, Directed by Victor Saville (1934) – Re-interpreted by Antonio Berardi

• Darling, Directed by John Schlesinger (1965) – Re-interpreted by Tom Ford

• Its Love Again, Directed by Victor Saville (1936) – Re-interpreted by Roksanda Ilincic

• My Fair Lady, Directed by George Cukor (1964) – Hat creation re-interpreted by Stephen Jones

• Accident, Directed by Harold Pinter, (1967) – Re-interpreted by Stella McCartney

• The Red Shoes, Directed by Michael Powell and Emeric Pressburger, (1948) – Re-interpreted by Jonathan Saunders

• Things to Come, Directed by William Cameron Menzies, (1936) – Re-interpreted by Marios Schwab

• Velvet Goldmine, Directed by Todd Haynes, (1998) – Re-interpreted by Alice Temperley

The British Fashion Council officially supports the project and will be showcasing the collection as part of the launch of London Fashion Week and in an exhibition in the Nelson Staircase at Somerset House. This area forms part of the walkway through to the ethical and sustainable initiative, Estethica which will be housed in the West Wing for the first time.

The project culminates in a showcase of the collection exclusively in Harrods 22nd October- 5th November.

Pictures from the official launch on September 14, made by CLASS London team