@Expogate six IED designers choose C.L.A.S.S. for Upcycled & Cool Newlife™ fashions. From 25th February to 3rd March 2015
A new project at Milan Fashion Week is FashionRemake with Ekocycle™ by Coca Cola, where six new fashion design graduates from the European Institute of Design IED for fashion in Milan will present their eco-sustainable collections at Expogate.
C.L.A.S.S. (Creativity Lifestyle Sustainable Sinergies) with NEWLIFE™ have built the material foundation for this project with the participation of key C.L.A.S.S. manufacturing partners: Borgini for jersey fabrics, Gruppocinque for wovens, Lanfranchi for eco-zips and Miroglio Textile for their E.Volution™ range of smart textile prints. Newlife comes 100% from post consumer PET bottles that are sourced, mechanically processed and made completely in Italy into high-tech, certified quality yarns to the highest sustainable manufacturing standards. Saving > 90% water, 60% energy, 32% CO2.
Each are supplying their fabrics expertise and speciality using only Newlife™ yarns as the significant recycled quality material. It is the highest quality, no compromise yarn available today made from 100% post consumer recycled bottles, sourced and made in Italy certified in a clean and transparent process that’s both chemical free, and also minimizes water and energy use in a strictly controlled environment.
Sponsored by the Milan Chamber of Fashion the winner Martina Maggiorelli will then be shown at the Coca-Cola Pavillon during Expo Milan 2015. Thirty new designs will be on show from the 25th February through to 3rd March at Expogate.
FashionRemake is a projects conceived by Expo Gate with the collaboration of Istituto Europeo di Design – IED Moda Milano and supported by Camera Nazionale della Moda Italiana – Italian Fashion Chamber of Commerce and Ecocycle™. Ecocycle™ is an indipendent brand founded by Coca-Cola and international musician will.i.am. It is an initiative created to inform about sustainability aiming to educate and raise consumer awareness to the importance of recycling in everyday life, a project that perfectly aligns with the values of the theme of Expo Milano 2015.
The winner was selected by an authoritative jury composed of: Paola Arosio, Preject Manager young designers of the National Chamber of Fashion; Sara Azzone, Directorate IED Moda Milano; Olivia Spinelli, coordinator three-year courses in Fashion Design, IED Moda Milano; Evguenia Stoichkova, Country Manager Coca Cola; Giusy Bettoni of C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy); Caroline Corbetta, Curator Art Expo Gate; Andrea Incontri, fashion designer. Martina Maggiorelli has been awarded the FashionRemake Oscar for her excellent interpretation of the World Expo theme”Feeding the Planet, Energy for Life”.
Discover more about the EkoCycle project by Coca-Cola with will.i.am: