Future Fabrics Expo + Sustainable Fibre Showroom
The C.L.A.S.S. Eco-Library at the Future Fabrics Expo in London and C.L.A.S.S. Sustainable Fibre Showroom with Made-By in Amsterdam, draw interest and set stage for 2012 activities
CLASS’ Fall’11 Events lead to a busy early 2012 season
Milano, 20th December 2011: C.L.A.S.S. (Creativity, Lifestyle & Sustainable Synergy) attended the Future Fabrics Expo, London, and co-host the Sustainable Fibre Showroom in Amsterdam to present a selection of innovative, sustainable materials from its Eco-Library three product categories: Naturals & Organics, such as wool, silk, cashmere, cotton, linen, hemp, vegetable tanned & dyed leather, Repurposed & Recycled such as recycled polyester (e.g. Newlife™), recycled polyamide, recycled cashmere, recycled cotton and denim, and Innovative Renewables such as paper, a fibre made from milk protein (e.g. Milkofil®), soy, seaweed, regenerated cellulosics, woodfibre, bamboo, Modal/Micromodal, crab’s carapace fibre (e.g. Crabyon®) and kenaf.
The selection of fabric producers included also In.Tes.Pra., Furpile, Del Prato, E.Boselli, Euromaglia, Frizza, Mario Boselli Jersey, Tessitura Taiana, Lanificio Zignone and, last but not least, YKK and its fastening solutions made of recycled polyester.
Curated by The Sustainable Angle, a non-profit organization that supports projects aimed at lowering the environmental impact of industry and society, Future Fabrics Expo (London College of Fashion, November 29-30) showcased a selection of over 400 commercially viable fabrics from over 50 producers made of natural and man-made fibres with a lower environmental impact, suitable for mid to high-end fashion brands. Over 150 fashion houses, design studios, retailers and institutions attended (including Adidas, ASOS, Eco Age, Louis Vuitton, Nike, PARTIMI, Tom Ford, WWF UK and many others). The event drew a number of high-profile personalities interested in the unique materials on display.
“As special guests of the Future Fabrics Expo we were thrilled to see how successful attendance was for both business and institutions and high-profile personalities.” says Giusy Bettoni, CLASS Founder and CEO. “C.L.A.S.S.’ London showroom opened four years ago, and the Future Fabrics Expo has confirmed itself as one of the most important opportunities for us and the brands we represent to increase our presence in the UK.”
On December 2, C.L.A.S.S. co-hosted a sustainable fibre showroom in Amsterdam with MADE-BY, a non-profit organisation whose mission is to improve environmental and social standards in the fashion industry and communicate progress in a way that consumers understand. The showroom event was dedicated to the Dutch fashion industry and the objective is to allow buyers, designers and stylists (e.g. Frau Muller, Claudia Strater and De Bijenkorf) to learn about innovative, creative and responsible materials that are commercially viable and available on the market.
“We are
very pleased with our first collaboration with MADE-BY, whose goals we share and admire, on the organization of a sustainable fibre workshop.” Explains Giusy Bettoni, C.L.A.S.S. Founder and CEO. “Following the success of our joint Sustainable Fibre Workshop, we are already looking at increasing our involvement with MADE-BY and work together to develop different projects and initiatives.”
Here you can download our .pdf Press Release
Next steps: C.L.A.S.S. will be attending WHITE in New York and, for the 5th time, in Milan with “SELECTION BY C.L.A.S.S.” on February 2012.