WHO WE ARE
CLASS (Creativity Lifestyle and Sustainable Synergy)
A smart choice in creating fashion
ECO VALUES = A SMART BUSINESS
Leading the way since 2007, we are a unique multi-platform HUB based in Milan specialized in integrating a new generation of eco values into your fashion and home product and company. These new values are needed to speak to a new, smarter and contemporary conscience consumer. C.L.A.S.S. introduces a new way of design thinking that represents a shift in culture, which enables your business to be competitive and socially innovative.
WHAT WE DO
We have proudly become the global information point for innovative eco-smart materials based on responsible innovation. C.L.A.S.S. provides expert solutions in eco smart innovation through strategic communication, education, corporate training and material innovation. We have created an exclusive library of select eco-smart materials representing the latest innovations.
CEO Founder, C.L.A.S.S.
Co-founder, C.L.A.S.S. Education
The creation of C.L.A.S.S. in 2007 was the result of Bettoni’s ongoing commitment to promoting and communicating a clear message of responsible innovation throughout the textile, fashion, home and lifestyle categories since 2001 .
Giusy has an extensive knowledge of the textile value chain with hands-on technical experience within the raw material market development sector. As the founder of C.L.A.S.S., she works with renowned designers, global brands, retailers, international organizations and suppliers to encourage them to adhere to a circular economy business model. She has worked for leading organizations such as The International Institute for Cotton, ICI, and subsequently DuPont.
As a leading expert in her field, Giusy speaks at numerous international conferences regarding smart innovation. As a member Premiere Vision’s Responsible Innovation Team, her role is to infuse her wisdom and knowledge to lead the way in sustainable innovation for fashion, textiles and design for Premiere Vision; the prestigious global event for fashion professionals.
Bettoni continues to play a contributing role for the following esteemed international organizations and companies:
- CFDA + Lexus Fashion* Initiative : Advisory Board Member
- The Arab Fashion Council
- ECO CHIC DESIGN AWARD
- ARAB FASHION COUNCIL
- PREMIERE VISION, advisor for responsible innovation,
- MAD MOOD.
C.L.A.S.S. Education Co-founder
James is an energetic educator exceptional at building fashion curriculum and executive education programs thanks to his past experience, which included 16 years of academic leadership at Parsons School of Design. He is now teaching at the prestigious Fashion Institute of Technology in NYC.
He has presented work related to Design Responsibility, Future Fashion Systems and Design Education in Europe, Asia and the United States.
His current research is in direct response to the global movement to take action and integrate responsibility as part of a progressive business model that generates a sustainable preference in today’s changing marketplace. An experienced fashion professional, James brings his extensive knowledge in textile research and development, merchandising, product development and international design education to the C.L.A.S.S. team.
In 2015, Mendolia partnered with C.L.A.S.S. to create CLASS Education a new division of the eco platform dedicated to activate change.